01
Crawlability & structured data
Can the audit reach the page, and does the page expose useful machine-readable information? These checks surface access issues and inspect metadata and schema.org JSON-LD.
- Check the crawl evidence before changing content on a page we could not read.
- Structured data should describe visible, accurate page content.
- Finding markup does not establish that every search engine accepts or uses it.
02
Entity clarity & citation readiness
Does the website clearly describe the business or organisation? Can individual pages be identified and understood as sources? Consistent names, useful descriptions and canonical URLs help make the page's purpose explicit.
- Say what you do and where you operate in plain language.
- Give important pages their own useful descriptions.
- Resolve ambiguous or duplicate page identities.
03
Answer coverage
A technically tidy page can still leave buyers with unanswered questions. This category looks at whether the sampled content explains practical details such as contact, pricing or quotes, service areas and getting started.
- Missing information becomes a finding with a related improvement suggestion.
- A low coverage result applies to the pages checked, not everything your business knows.
- Use specific answers rather than repeating keywords.
04
AI visibility
Where the report includes it, CiteRep runs model-based simulations to examine whether a business appears in generated answers. This is an observation under particular prompts and model settings, not a live ranking report for consumer chat apps.
- Model availability and report scope determine what is measured.
- Unmeasured visibility should be read as unmeasured, not as zero.
- Responses can change between runs even when your website does not.