01
For agencies: quote specific page improvements
Use prioritised jobs to identify the page and the evidence, then show the client a proposed improved layout. Quote the work to implement it and verify published changes with comparable checks.
- Before a proposal: establish a baseline.
- Before handover: check the published pages.
- During ongoing work: revisit changes with saved reports.
02
For local businesses: brief your website editor
Find what customers cannot tell from your service pages. Give your editor a clear brief to explain the location, services and booking process, using facts you can verify.
- Make eligibility and locations explicit.
- Explain the next step for a new customer.
- Describe how prices or quotes work without inventing a fixed price.
03
For ecommerce: explain why a product fits
When a shopper asks AI which product suits a particular need, specific compatibility, dimensions and delivery information are more useful than broad sales claims. Find gaps in sampled pages so your products are easier to understand and compare.
- Clarify product variants and important specifications.
- Make delivery and returns information easy to find.
- Check the crawl scope before drawing conclusions about a whole catalogue.